Ecommerce - Survey Trends for 2007

2006 eCommerce Sales results passed the $100 billion mark. So how does this compare to 2005? eCommerce sales in 2005 totalled $102.1 billion. During the peek of the 2006 holiday season - 12 days reached over $600 million in spending. The 2006 holiday season was a HUGE success for eCommerce as shoppers increased their spending by 24% over 2005. Stats provided by comScore.

eCommerce Traffic - At the close of 2006 online eCommerce traffic was reported to be as high as 3.5 million unique visitors per minute - according to Akamai Technologies.

Marketing- Search Engine Marketing Professional Organization (SEMPO) has reported that they expect marketing via search engines to be over $10 billion in 2007. This means that online searrch advertising will increase more than 50% this year alone.

Internet Advertising - Zenith Optimedia predicts that internet advertising spending for 2007 will grow more than 28% this year. As a comparison - other non Internet media is expected to only grow by 3.9% at max.

Mobile Data Users - 80% of current cellualr users are expected to extend their services to leverage data services by 2011. This translates into approximaltey $200 billion additional revenue dollars for cellular companies from 2007 through 2011. Reported byStrategy Analytics.

Email Marketing - Datran Media held a survey that revealed that 83% of marketing professionals believe that email marketing is the most important advertising vehicle.

Multimedia - Advertising.com reported from recent surveys that 66% of the surveyed consumer group viewed streaming online video content at least once a week. The content most often viewed is entertainment and news.

Look for continued growth for eCommerce as people are getting more comfortable with the online ordering process and access to the internet is readliy available and affordable in most all cities. Now add the additonal access via mobile phones - and the best is yet to come!