Google's DoubleClick Acquisition - $1 billion over reported asking price

The $3.1 billion acquisition is the biggest in Google's history. It is almost twice what they paid for YouTube. Many claim that Goolge had resitance worlinmg with thrid party ad providers. I guess buying them resolves that!

Google is already a leader in the search advertising realm. DoubleClick is the leader in display ad management. The combination results in an automatic realtionship with every major online publisher and more than half of the online ad agencies for Google.

The reported buying price was 20 times DoubleClick's estimated revenues of $150 million dollars. It was also triple the amount of what Hellman & Friedman spent to buy DoubleClick in 2005. Businessweek also reported that they actually received a whopping $1 billion more than the reported asking price.

It appears that Google has a virtual monopoly in online advertising. But don't think compeitors like Microsoft and Yahoo will sit by and just watch in silence.
Stay Tuned!