Next-gen eCommerce Interfaces- Real world window shopping online

We are starting to see the next generation of virtual eCommerce thanks to many advancements in technology.

3d.com brings a touch of virtual reality to eCommerce websites.
The interface incorporates window views of the real brick and mortar store - online. Soon I am sure there will be full shelf-browsing with point and purchase capabilities. Stay tuned-this is one of my most favorite areas of advancement for the Next-gen web. More will be posted as it unfolds.