Cars.com & Lexus go Mobile

Cars.com, online auto website, announced that Lexus is their first sponsor of its new mobile channel.

Lexus plans to run a campaign throughout July targeting mobile users. Car shoppers will be connected to their local Lexus dealers using WAP.

Cars.com mobile linked with Lexus will give on-the-go mobile car shoppers the information they need right when they are in the mood to buy.

People are demanding and expect immediate access information, shopping related content and services . The days of going home to "get on the PC" will dwindle. If you want to be competitive-go mobile.