Dell's COLOR campaign hits a balck hole - Colors are BLACK, Black and black

Dell is currently in the middle of a huge marketing push for its new laucnh of Inspiron portables. You might have seen there "Colors" ad campaign - its on TV and in print ads nationwide - now. Great campaign - but their shipping is more than lackluster.

Do you remember Dell's m1330 ultraportable - well it was a bomb when it came to delivery. This happened just last month. They obviously did not fix the internal processing of custom orders. It is reported that customers who ordered Inspiron 1420, 1520, and 1720 machines are now also reporting huge delays.

Here might be one of the causes - Customization. The amount of time it takes to get a machine varies depending on the color of the machines' case. You can have a black Inspiron 1520 now but another color may be as along as a 11 day wait.

Their COLORS campaign is for just that - picking of colors. Black isthe only real option for fast delivery. Dell needs to address this ASAP or the campaign may flop. You can bet I have a few collegues that will be all over this one!