Google Set to UP MARGINS!

FROM REUTERS:
Educate yourself!

Google is cutting its hiring costs in an attempt to further crank up its profitability numbers. "We're paying a lot of attention to headcount," Schmidt told investors on a conference call following the company's third-quarter report. "Going forward, you should be comfortable we did correct" the hiring expense control issue, he said.
Google Nears Digital Copyright Deal -

InformationWeek
The Wall Street Journal reported Thursday that several major Internet companies and media outlets, including Fox, CBS, NBC Universal, Walt Disney, MySpace, Viacom, and Microsoft are on the verge of announcing a copyright protection agreement. Google was not part of the agreement but may have been involved in some discussions, according to the report. James McQuivey, Forrester Research analyst, said that a digital copyright protection deal could explain why Google recently announced plans to stop people from posting copyrighted material.

Online Ad Market To Consolidate - InformationWeek
The consensus at the Web 2.0 Summit was that the online ad market is set to consolidate. During a panel discussion at the San Francisco conference, executives from Microsoft, Yahoo, and AOL agreed that consolidation was necessary in order to meet the demands of advertisers for a platform capable of finding and reaching multiple segments of Web users. "In the industry, we're going to see more consolidation," Brian McAndrews, who leads the Advertiser and Publisher Solutions Group at Microsoft, said. "It's tremendously expensive and technology intensive (to build an ad platform), and there's only a few players who will be able to do that."

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