Nike - Cellular Photos onto Tennis Shoes

Nike is launching Nike PhotoiD - a new mobile marketing service enabling people to create customized shoes using photos they take with their cell phones. Here is how it works - subscribers submit their photos to Nike PhotoiD.  Nike then makes an image of the shoe based on the two dominant colors within the photo.  It is then sent to the cell phone via MMS.  This image can also be saved as a wallpaper for the cell phone. If the users like it they can order the tennis shoes with custom photo!  The service will launch in nine European territories: The U.K., Italy, Germany, France, Spain, Denmark, Finland, Norway and Sweden.  NOW THATS COOL!