E-Tailing Group - Retailers need to be strategic in targeting eCommerce customers

The E-Tailing Group released their 6th Annual Merchant Survey revealing the need for retailers to be strategic in targeting their ecommerce customers - if they want to improve conversion rates and Return on Investment (ROI).

Nost recent conversion rates are approximately 2% to 3% depending on the merchandise and category. In 2006, 20% of merchants had conversion rates of 3%. However, in the 2007 survey only 16% had the same conversion rate. As a result - 29% of online merchants intend to increase their sales budget to marketing efforts.

The challenge for merchants is targeting the right shoppers at the right time.
What merchants plan to do to increase sales and ROI:
- 96% will use keyword searches to increase their merchandising
- 95% will use email campaigns
- 89% will offer special savings and sales
- 89% will use seasonal promotions and cross-sells
- 84% will offer free or discount shipping

The above efforts are an excellent start - now add into this strategy Mobile Location Services and retailers will begin to see better conversion rates and overall ROI! Read blog entry below for more details.