Global Mobile Technologies - New "Push-It" platform to deliver advertising to mobile users

"Push-It" promises to raise mobile marketing to another dimension...

Global Mobile Technologies,a data delivery service developer, announced patent filings for its Push-It platform. The platform enables real-time delivery of user-requested interactive advertising content on mobile phones. Global Mobile Technologies "Push-It" platform translates web advertising into formats that can be viewed via your cell phone. Content providers can deliver images, text, music or video content with embedded advertising to mobile handsets. There is no need for mobile web navigation as the interface supports click-through and call-through functionality.

Global Mobile Technologies is currently previewing the Push-It platform for advertisers and content providers, with full-scale rollout scheduled for Q3 of 2007.