American Idol -Interactive Text Messaging
Fox's "American Idol" embraced interactive voting in their show.
The shows popularity, coupled with it's interactivity, has made a big impact on text messagings' acceptance.
Also in the interactive texting game is Deal or No Deal- allowing viewers to play for money by texting a case selection.
Don't kid yourself-Idol did'nt make text messaging-but text messaging had a part in making Idol. It's a win-win for all-including the Telcos.