Mobile Carriers ranking for usability - Strategy Analytics report
The estimated U.S. revenue from mobile gaming is projected to be over $520M in 2007. However, it is reported that U.S. Carriers are losing a whopping $100 Million in annual gaming revenues due to poor user interface design and clunky navigation.
To clarify how carriers rank -
Market research firm Strategy Analytics did a recent mobile content report to shed some light on mobile carrier performance. The report was based on click-through accessibility, game download times and overall satisfaction. The panel study performed by their Wireless Mediab Lab stated that Verizon Wireless was rated as the best over Helio, AT&T/Cingular and Sprint.
Areas tested:
- Ease of Completing the Task
- Process Was Logical
- The Amount of Time Taken
- Ease of remembering how to do the task again]
Who is the big loser?
Cingular. They received the lowest rating across all areas.
The big Winner!
Verizon Wireless topped the user satisfaction ratings with a score of 91/100.
Mediocre finishers?
Helio and Sprint were somewhere in the middle.