Free Mobile Social Games-Hovr and Third Screen
Hovr and Third Screen Media partner w/ Cool Opt-In Ads
Mobile content provider, Hovr, develops free mobile social game applications. Link that with mobile advertising software and services provider Third Screen Media - AND WHALLAH....A new partnership that delivers entertaining ads via Mobile Social Game Applications.
Third Screen will sell, manage and deliver advertising for Hovr through its TSM|Network. Then Hovr's AdLogic platform inserts rich interactive advertisements into the games.
Benefits to Advertisers-
-Advertisers have stronger ad campaigns as they can target by interests, location, gender and age.
- Highly targeted and relevant advertising imbedded into their mobile games provide members with a free gaming environment.
Benefits to gamers-
The partnership with Third Screen Media and Hovr improves the ability to provide members with a rich gaming experience, supported by opt-in advertisements.
The cool thing is that these ads are more entertaining and relate to the gamers' mindset. For the advertisers-the ads are targeted which means a higher probability of conversions to real sales.