Sprite Mobile Campaign -Hits the U.S. June 22nd

Coca-Cola is launching Sprite Yard at the end of this month.

Sprite Yard is a real-time mobile social networking platform for teens and Sprite lovers. Users can send messages, chat, download content and share photos.
Of course this is also tied to Sprite sales.

THE GOAL: Sell Sprite to teens..
Ok- They will deliver teen mobile users a lifestyle network driven by Sprite...

Teens need: Ok so many of us need....
- Instant gratification
- Ever-changing content
- New content NOW (songs, videos, messaging)
- Community building with friends

Sprint Yard will offer exclusive cool content named visitones. These are visual ringtones-images and music combined. They are also tieing in Sprite sales by offering animated mobisodes. These are then unlocked with a codes found under the caps of 20 oz. Sprite bottles. To get Sprite Yard you can text "YARD" to short code 59666. You enter a username and password then you are setup.

You can then create profile, make buddy lists, use a planner and also send short messages called Shouts. This marketing campaign hit China on June 1. Watch for the U.S. go live on June 22!