Its MINICKS lucky day - Universal Partners to deliver Mobile Film Portals

MINICK and Universal Pictures will launch Mobile Film Portals Worldwide. For those of you who do not know them - MINICK is an early pioneer in wireless infrastructure and interactive applications. Their infrastructure and apps provide the ability to build and manage mobile film portals globally. 

 

Univeresal Pictures will get a scalable, streamlined framework to rapidly deploy "mobile" websites.  This is also a good indication of universals stratgey to further extend both their brand and presence in the mobile sector. 

 

So what will they bring you?  Well - Universal and Minick will deliver visually rich and interactive mobile web (WAP) destinations (portals) for fans of Universal films.  And yes this is all for the mobile user.  

 

This service will be delivered via a new network of fully hosted sites and partner portals  - nothing you have seen to date.  So if you are a mobile user and want to get downloads of promos, movies etc - you can hit one of these sites for mobile entertainment.

 

sible parties that drove the deal - Jeremy Laws, Senior Vice President of Universal Mobile Entertainment and

Lourens de Beer, MINICK UK's Managing Director.

 

What these two companies are heading for is a deep touch into the mobile user who has gotten away from them  - as they are moving away from surfing on their home PC to their cells phones. 

 

About MINICK - They are very under-played in the market - look at their track record: 

MINICK is the pioneer of interactive mobile applications and infrastructure solutions. Founded in 1994, MINICK develops and operates mobile services for network operators such as Vodafone, T-Mobile, Telefonica, and Orange, for media and entertainment companies such as MTV, RTL Newmedia, Channel 4, Sony Pictures, and Universal Music as well as for FMCG brands in mobile direct and dialogue marketing. The company has built one of the largest premium messaging networks in Europe and North America, and operates its own SMS and MMS centres with direct connections to the mobile networks. MINICK has offices in Germany, Spain, Switzerland, the United Kingdom and the United States. Visit their site for more details: http://www.minick.net.

 

 

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