Lucid Systems - Measuring U.S. Voters Nuerological responses

Lucid systems is a firm that measures neurological responses using technology that measures brain waves. In this case, determining who voters really like verses what their concious mind chooses.

Why is this key? Well 11 million bits of informative data is processed in the unconcious brain - but the concious brain can only process 40 bits of data in the same short time frame. So we have to make a concious rapid decision when processing all of that data.

So we may think we know our choice, when brain waves show a very different result. These results are shown in brain wave graphs that peak during emotional arousal-positive that is. So the outcomes, in many cases, were the opposite of what voter testees concious brain had selected.

In summary-Lucid performed these tests on voters watching various debates given by politcal candidates. Conciously, voter testees said they liked or disliked a candidate. However, neurological results indicated the opposite. This technology is being used to determine the true emotional and neurological choices voters are making.

Marketing Intelligence at its finest!What's next?