Forecast - Mobile Media and Entertainment in the US / 2007–2012
US MME services (excluding messaging, and mobile browsing and data charges) generated US$3.1 billion in revenue in 2007, and Analysys Research forecasts that revenue will grow to $6.6 billion in 2012, at a compound annual growth rate of 16.3%. The strongest growth will not occur until after 2010, as the technical and market environment for MME services improves, according to the latest Analysis report, Mobile Media and Entertainment in the US
Key trends that are driving market growth include:
- Improvements to service accessibility: mobile Web browsing platforms will improve and facilitate access to off-deck content, and presentation of off-deck content will become more streamlined and user friendly.
- Wider availability of content, driven in part by higher-generation network and device penetration: "As 3G, 3.5G and Qualcomm's MediaFLO network coverage increases, a greater range of services will become available to a wider audience, and off-deck content markets (both operator-billed and non-operator-billed) will develop," said Katrina Bond, co-author of the report. "Non-operator-billed revenue from MME content and services will increase significantly during 2007–2012, and will account for $1.3 billion, or nearly 20%, of MME revenue by 2012."
- Improvements to service usability: providers have not focused enough on the end-user experience for MME services, and users' frustration when the experience does not meet their expectations has inhibited the growth of some services.
- Simplified and more attractive pricing of MME content and applications, as well as mobile data access: complex pricing, high data charges, and unfavorable revenue sharing arrangements for content providers have inhibited growth in the MME market.
Report Reference and to buy the entire report go to: (www.analysys.com).
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