Yahoo - Offers the first integrated online advertising network

Yahoo announced an agreement with major U.S. newspaper publishers to expand local news and advertising on their digital platform. What does this mean? This strategic partnerships like will allow mobile distribution of newspaper content.

Yahoo intends to sell the publishers' ad inventory to national brands. The publishers will sell Yahoo's local online inventory to local advertisers. The real story here is the fact that Yahoo will distribute newspaper content across its network. This integrates news targeted to consumers interested in local headlines, sports and finance- all via the Internet.

Current partners include the newspaper consortium McClatchy Company, Belo Corp., Cox Newspapers, the E.W. Scripps Company and Hearst Newspapers. Distribution includes more than 264 papers across 44 states along with multiple distribution channels.